Most people, if I may generalize from myself, want to spend as little time as possible bringing economic analyses to bear on our choices, even economic ones. It's math, and we don't like it.
Where do we want to live?: weather and family are issues. What kind of work?: job satisfaction and hours are issues. If money math is an issue, it is complicating and corrupting.
What insurance?, retirement planning?, investment options?, cell plan?... My head hurts.
That said, i think we need slogans. Here's one:
If it must be capitalism, then let it be capitalism with a human face.
Healthcare for all isn't communism, it's civilization.